sub-Services

User Research

My focus is on uncovering deep user insights that inform design decisions, ensuring your product meets real user needs and behaviors, whether it’s for 
a website, app, or any digital platform.

User Interviews

Conducting one-on-one interviews to gather qualitative insights.

Surveys & Questionnaires

Creating and distributing surveys to collect quantitative data.

Focus Groups

Facilitating group discussions to explore user attitudes and perceptions.

Ethnographic Studies

Observing users in their natural environment to understand their behaviour.

Diary Studies

Having users record their activities and thoughts over time to capture in-depth data.

Field Studies

Conducting research in the context where the product will be used.

FAQs

Everything you need to know about my services and pricing. Can’t find the answer you’re looking for? Feel free to reach out and let’s chat!

What’s the value of conducting User Research?

User Research uncovers deep insights into your audience’s needs and behaviors, which directly informs better design decisions. Instead of guessing what your users want, I base decisions on real data, ensuring your product is both relevant and user-friendly.

How do User Interviews help in designing better products?

User Interviews provide qualitative insights by diving deep into individual experiences, thoughts, and feelings. They allow me to understand the “why” behind user actions and decisions, which helps in designing solutions that resonate on a personal level.

How can Surveys & Questionnaires improve my product?

Surveys gather quantitative data from a broad audience, offering measurable insights. They allow me to identify patterns, preferences, and behaviors at scale, giving you the numbers you need to back up design choices and business decisions.

What’s the purpose of Focus Groups?

Focus Groups bring together a diverse set of users to discuss their experiences and opinions. This group setting uncovers shared perceptions, attitudes, and expectations about your product, which can be invaluable for understanding different perspectives in a single session.

What’s the difference between Ethnographic Studies and regular interviews?

Ethnographic Studies involve observing users in their natural environments, where they interact with your product in real life. This method provides context you can’t get from an interview, showing you how users behave in actual scenarios, not just how they say they behave.

How do Diary Studies work, and why are they useful?

In Diary Studies, users document their daily activities, thoughts, and interactions with a product over an extended period. This method captures long-term user experiences, offering a rich and detailed view of how your product fits into their lives.

What insights can I gain from Field Studies?

Field Studies are conducted in real-world settings where your product is being used. This allows me to observe actual behavior, identify environmental factors affecting user interactions, and understand context-specific challenges or opportunities.

How do I choose between these different research methods?

Each method serves a different purpose. If you need in-depth, qualitative insights, User Interviews or Ethnographic Studies may be best. If you’re looking for broad, measurable data, Surveys are ideal. The right method depends on your specific research goals, and I can help recommend the best approach based on your needs.

Will these research methods slow down my project timeline?

While research adds an extra step, it saves time in the long run by preventing costly design mistakes. The insights you gain help create a more targeted, user-friendly product from the outset, reducing revisions and post-launch issues.

Can I afford User Research for my small business?

Absolutely. I offer scalable solutions for businesses of all sizes and can adjust the research approach to fit your budget, ensuring you still gather valuable insights that guide design decisions.

Interested? Reach out and let’s chat