Information Architecture (IA) is the process of organizing and structuring content in a way that makes it easy for users to find what they need. A well-designed IA ensures that your website or app is intuitive, reducing user frustration and improving the overall experience.

A sitemap is the blueprint for your website or app. It organizes content and navigation to ensure that users can easily find information. I design sitemaps that create a logical structure, helping users move through your platform effortlessly and reach their goals faster.

Content Inventory involves cataloging all the existing content on your website or app. This process helps identify what content you have, what’s missing, and how it can be better organized. I perform content inventories to ensure your information is well-structured and accessible to users.

Card Sorting is a technique where users are asked to group information in a way that makes sense to them. This helps me understand how your users think and organize content. I use card sorting to create IA structures that align with user expectations, making navigation more intuitive.

Navigation Design is about creating a system that helps users move easily through your site or app. Whether it’s a menu, sidebar, or footer, I design navigation systems that are user-friendly, ensuring that users can find what they need quickly and without frustration.

A clear and well-organized IA makes your product more accessible and enjoyable to use. When users can easily find what they’re looking for, they have a better experience, which can lead to increased engagement, lower bounce rates, and higher conversion rates.

I do both! If your current website or app’s IA needs improvement, I can analyze the structure and suggest changes to make it more user-friendly. If you’re starting a new project, I’ll help you design the IA from scratch to ensure a seamless experience from the beginning.

I start by understanding your users and your content. Using techniques like card sorting, user research, and content inventory, I gather insights that help me design a structure tailored to your users’ needs and your business goals.

Yes, a well-organized IA can improve SEO by making your content more accessible to search engines. Clear navigation, logical content hierarchy, and a well-structured sitemap all contribute to better visibility in search results, which can drive more traffic to your site.

The timeline depends on the complexity of your content and project. For a small website, it might take a week or two. Larger platforms with extensive content may require more time for research, content inventory, and design. I’ll provide a detailed estimate based on your project needs.